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HACK AG awarded Innovator 2017 prize

HACK AG awarded Innovator 2017 prize

The Walt Disney Company awards the traditional bakery the “Golden Mickey Award”
Innovation prize for new Disney products

“Innovation is always an investment in the future.” Peter Hack, Chairman of the board of directors, is sure of this. A look at the history of HACK AG over 85 successful years demonstrates that this approach is firmly anchored in the company philosophy. The baking specialists with their headquarters in Westerwald are trend setters in the industry and are known for paving the way with innovation.

Having been a Disney licensee for years, the group was determined to contribute to Disney’s dedication to helping children and families to have a more balanced lifestyle and therefore to revising the portfolio of licensed products. The result of this was new innovative products that have already been awarded some initial prizes:

At the licensee meeting in July, The Walt Disney Company presented the “Golden Mickey Awards” at the Mathäser Filmpalast in Munich. The “Innovation 2017” prize was awarded to HACK AG. As an example for this, the new fruit crackers received a special mention. The snack that features a modern design is manufactured from 100% fruit without any additives. This unique manufacturing process creates a crispy delight for children and adults alike.

A new development from the HACK AG Disney range received a prize back in May: The yoghurt cake is a good alternative for people who want to be more nutritionally conscious. With its recipe for success, lots of fresh plain yoghurt and less sugar, it has made the list of excellent cake creations at the “New products expo” at the PLMA industry trade fair in the “world of private labels”. Exclusively new, innovative products were selected for the attractive display.

“Our close collaboration with Disney, complex, modern designs and large investments in new product developments have paid off,” says Peter Hack. As an experienced Disney licensee for deep-frozen baked goods, snacks and pastries in Germany, Austria and Switzerland, HACK AG has been successfully introducing new trends to the market for many years. “We are very proud of these special accolades and will continue to develop our Disney market share further in the future with the support of our great team.”